SPOTIFY | The Spot
🏆 SILVER One Club Miami 2024 Experiential
Ask: How can Spotify spread positivity by using technology to bring listeners closer to the creators and communities they love?
Insight: Superfans drive and sustain the music industry but often receive little in return for their loyalty and passion
Big Idea: "The Spot” is the first platform built to celebrate the dedication of superfans, offering once-in-a-lifetime artist experiences that money can’t buy.
Art Direction
Valentina Arboleda & Sara Kelly
Copywriting
Sara Kelly
Case Study
Unlocking The Spot
To enter an artist’s Spot, superfans must prove their dedication by ranking among the top listeners.
What’s Inside
Once unlocked, superfans gain access to Spot-exclusive merch, unreleased tracks, and behind-the-scenes content unique to each artist.
The most dedicated superfans can receive personalized invites from artists to exclusive events.
Advertiser Opportunities
Advertisers can reach these superfans through artist-relevant ads, rewarding bonus minutes for listening.
OOH
To get more listeners listening more, we’ll promote the Artist Spots with the most superfans, using songs references their listeners know and love.
