Art Start | Next Stop, Your Start
Ask: Build a local campaign in NYC and Milwaukee to raise awareness for Art Start, a nonprofit that empowers underserved youth through creative workshops, mentorship, and artistic expression—encouraging both participation and financial support.
Insight: Despite creative abundance, the lack of connection to the industry makes creative opportunities feel scarce for underserved youth
Big Idea: Present Art Start as the “Grand Central” of opportunties, serving as a creative hub for marginalized youth
Art Direction
Valentina Arboleda, Damien Kidd, Safwan Khan
Copywriting
Andrea Gazca
OOH
We’ll first push our message out in the heart of New York & Milwaukee, meeting communities where they are and driving both awareness and action.
Social
We’ll expand our reach with a digital rollout, bringing the energy of our OOH to social platforms where our target audience is actively engaged.
Partnership
We’ll partner with MTA and UMO to drop limited-edition transit cards in New York and Milwaukee. These cards will serve as collectible symbols of access, representation, and creative opportunity.
