TOBACCO FREE FLORIDA | Quit Games
Ask: Convince media-obsessed youth ages 13–17 that nicotine is the opposite of cool.
Insight: “Cool” is determined by what teens stream, scroll, and share—and reality TV dominates that space through drama and cultural relevance.
Big Idea: "The Spot” is the first platform built to celebrate the dedication of superfans, offering once-in-a-lifetime artist experiences that money can’t buy.
Associate Creative Directors
Valentina Arboleda (Art) & Miranda Brennan (Copy)
Teasers
The Quit Games launch begins with short form teasers that can be mistaken for trailers launching a new reality competition show, exposing the social isolation that accompanies nicotine addiction.
This content stems from a long-form episode series that will live on YouTube, modeling the Beast Games-style entertainment teens love. The content will launch once a week over 8 weeks, giving our audience a constant source of entertainment, and a constant reminder that nicotine is embarrassing.
YouTube Series
We’ll amp up the Quit Games conversation by sharing static content of our most memeable, repostable, and gag-worthy moments on Snapchat and Instagram. We’ll dive deeper into the withdrawal struggles of our characters, highlighting their most embarrassing moments.
Character Highlights
Meme Content
We’ll then infiltrate meme culture, capturing the characters’ moments of weakness as they fein for nicotine.
Instagram Stories
Instagram interactive stories built to reinforce the message and boost engagement.
