NOTCO | Next Time, No Hangxiety
Ask: Launch NotHangover—a probiotic shot that reduces hangover effects by 70%—to Gen Z.
Insight: Hangxiety, a common morning-after symptom for Gen Z, doesn’t just come from the dread of making a silly drunk decision—it’s also caused by alcohol detox mood swings, dehydration, and a lack of nutrients.
Big Idea: A hangxiety café that brings recovery and community to the hangxious, offering NotHangover as the solution for next time.
Art Direction
Valentina Arboleda
Copywriting
Sabrina Greenberg
To build hype & suspense around the launch of the NotHangover, we’ll work with everyone’s favorite party influencers to drive awareness to hangxiety culture by posting relatable confessionals.
Influencer Marketing
We’ll strategically launch our café after the biggest drinking holidays in America’s biggest party districts, offering everything from grease and carbs to therapists and private barf rooms to bring comfort through humor and mutual understanding.
Hangxiety Cafe Launch
INTERIOR:
BARF ROOM:
MENU:
At the café, we’ll collect hangxiety stories from customers in exchange for a free NotHangover shot, using these to spread the word about the community our space offers and letting the hangxious know they’re not alone.
OOH
For the hungover who need our food and services but are too down bad to get out of bed, we’ll offer free delivery on UberEats from 10 am-1 pm on Saturdays and Sundays following Unscrambled’s launches.
NotCo X Uber Eats
And, we’ll weave in consumer stories on social to show that next time, our product can reduce the hangxious feelings following that intoxicated interaction.
